When David DeVore first posted the now legendary video of his son’s backseat existential crisis, he never expected it would be the viral and cultural sensation that it has since become. With over 54 million views, the clip was the second most watched video on YouTube in 2009, bested only (and inexplicably) by Susan Boyle. Unlike most YouTube celebrities, though, the DeVores have found a way to channel the clip’s popularity into some pretty hefty profits — even in the face of controversy.

When David and his father aren’t making the rounds on American TV and radio, they’ve been busy creating a mini cottage industry based on their two minutes of glory, selling t-shirts on their Web site and speaking at events like this week’s SXSW. Vizio TV even used David’s voice in their commercial during this year’s Super Bowl. All along the way, of course, the DeVores have been raking in the dough. While he wouldn’t say exactly how much his family has earned off of his child’s drug-induced rant, David DeVore told CNN that the grand total is somewhere in the “low six figures.”

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‘David After Dentist’ Family Pulls Six Figures From YouTube Fame originally appeared on Switched on Fri, 19 Mar 2010 15:40:00 EST. Please see our terms for use of feeds.

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