Ever wonder if Staples is going to have to change its name at some point? Surely some time in the not-too-distant future, actual staples will be a relic of the way people published, once upon a time. Maybe a company-wide abbreviation will be in order. How about S-ples? Or Stapes? The latter, according to Wikipedia is “the stirrup-shaped small bone or ossicle in the middle ear.” You guys can work with that, right? Maybe build an ad campaign around it?

I bring all of this up because, for a company that makes as much as it does selling paper product and the like, Staples has always had an eye on technology. In fact, the office supply mega chain has just inked a deal with Amazon to begin stocking Kindles. The store is set to carry three models–the Wi-Fi-only, the 3G, and the Kindle DX.

Staples is the second major retailer to carry the eBook reader. Target began carrying the device earlier this year. Borders and Barnes & Noble, of course, are focused on their own readers, the Kobo and Nook, the latter of which is also available in Best Buy stores.