The marketing geniuses at General Motors launched this campaign this week. It’s aimed at convincing college kids already paying exorbitant tuition and living well beyond their means that they can go another $20k in debt and somehow pay the monthly insurance on a sweet new car. You’ll recognize the humiliated cyclist riding an uncool bike from the 80s and a similarly dull helmet because that’s you and me a few years back.
What I adore about this campaign is its boldness. GM makes garbage cars. And you know what? None of us bought them, and then they took our money anyway in the form of a bailout. Here are the fruits of that cash. Luckily the folks at Giant Bicycles have a limber ad department and a sense of humor. They dropped the below great ad the next day. Ahh, it’s nice to have a sense of humor, and it resulted in GM yanking the ads. Too bad about all that money wasted on cars.
