Google is now allowing viewers to skip the commercials that play before YouTube videos. The new ad system, dubbed TrueView, has been in testing for some time, but the format saw a wider roll-out today. When a TrueView ad begins playing, you’ll see a counter at the top of the video window. After five seconds, you’ll be able to skip the rest of the ad if you so choose.
Surprisingly, advertisers seem okay with the new system, partially because they’re only charged for advertisements if viewers don’t click the skip button. That could potentially save the companies money, but it also means (presumably) that viewers who actually sit through the commercials are more interested in whatever services or products are being offered. Most importantly, though, it means less obnoxious, unwanted advertising for the viewer.
YouTube Now Allows Viewers to Skip Commercials originally appeared on Switched on Thu, 02 Dec 2010 10:10:00 EST. Please see our terms for use of feeds.