Back in December, Motorola let the world know it was planning to take on the iPad at CES the following month. The company released a quick and goofy CGI ad that took more than a few potshots at Apple’s wildly popular tablet. A few weeks later, the company debuted the Xoom, the first tablet to showcase the long awaited Android 3.0, Honeycomb, garnering rave reviews from around the industry.
Motorola is offering up another computer-generated video, again devoid of the actual device, strangely. The video will air during the Superbowl, but the company is showcasing it online now (check it out, after the jump).
The company references Apple’s own iconic Superbowl ad [above], opening with the text, “2011 looks a lot like 1984. One authority, one design, one
way to work.” The ad largely revolves around an image of the earth wearing those familiar white Apple earbuds.
way to work.” The ad largely revolves around an image of the earth wearing those familiar white Apple earbuds.
“It’s time for more choices,” the ad implores, offering a laundry list of Xoom features, including a dual-core processor, 1080p video playback, front and rear facing cameras, 4G upgrades, and Honeycomb itself.
Is the Xoom ad destined to be as iconic as Apple’s “1984” ad? Not even close. But it does get its point across.