Social networking has long been Google’s white whale. The company has done plenty of dabbling in the space, releasing Orkut, which has failed to catch on in the US, and rolling out Buzz to the relative indifference of its massive user base. Announced today after seemingly endless leaks, Google+ represents a major push for the software giant. The service began showing itself to a smattering of users last night, as a black bar across the top of various of the company’s properties. A “+You” button on the far left of the bar currently brings you to the service’s landing page, offering a tour of the many features that fall under the Google+ umbrella. Get to know the services better after the break.
Among the most basic of human needs is the need to connect with others. With a smile, a laugh, a whisper or a cheer, we connect with others every single day.
Today, the connections between people increasingly happen online. Yet the subtlety and substance of real-world interactions are lost in the rigidness of our online tools.
In this basic, human way, online sharing is awkward. Even broken. And we aim to fix it.
We’d like to bring the nuance and richness of real-life sharing to software. We want to make Google better by including you, your relationships, and your interests. And so begins the Google+ project:
+Circles: share what matters, with the people who matter most
Not all relationships are created equal. So in life we share one thing with college buddies, another with parents, and almost nothing with our boss. The problem is that today’s online services turn friendship into fast food—wrapping everyone in “friend” paper—and sharing really suffers:
It’s sloppy. We only want to connect with certain people at certain times, but online we hear from everyone all the time.
It’s scary. Every online conversation (with over 100 “friends”) is a public performance, so we often share less because of stage fright.
It’s insensitive. We all define “friend” and “family” differently—in our own way, on our own terms—but we lose this nuance online.
In light of these shortcomings we asked ourselves, “What do people actually do?” And we didn’t have to search far for the answer. People in fact share selectively all the time—with their circles.
From close family to foodies, we found that people already use real-life circles to express themselves, and to share with precisely the right folks. So we did the only thing that made sense: we brought Circles to software. Just make a circle, add your people, and share what’s new—just like any other day:
+Sparks: strike up a conversation, about pretty much anything
Healthy obsessions inspire sharing, and we’ve all got one (or two, or three…). Maybe it’s muscle cars, or comic books, or fashion, but the attraction is always the same: it comes up in conversation, we immediately jump in, and we share back and forth with other fans. Often for hours. The trick is getting things started, and getting over that initial hump. Fortunately, the web is the ultimate icebreaker.
The web, of course, is filled with great content—from timely articles to vibrant photos to funny videos. And great content can lead to great conversations. We noticed, however, that it’s still too hard to find and share the things we care about—not without lots of work, and lots of noise. So, we built an online sharing engine called Sparks.
Thanks to Google’s web expertise, Sparks delivers a feed of highly contagious content from across the Internet. On any topic you want, in over 40 languages. Simply add your interests, and you’ll always have something to watch, read and share—with just the right circle of friends:
+Hangouts: stop by and say hello, face-to-face-to-face
Whether it’s inside a pub or on a front porch, human beings have always enjoyed hanging out. And why not? It’s how we unwind, recharge, and spend unscheduled time with old and new friends alike. Hanging out is deceptively simple though, and the nuance gets lost online.
Just think: when you walk into the pub or step onto your front porch, you’re in fact signaling to everyone around, “Hey, I’ve got some time, so feel free to stop by.” Further, it’s this unspoken understanding that puts people at ease, and encourages conversation. But today’s online communication tools (like instant messaging and video-calling) don’t understand this subtlety:
They’re annoying, for starters. You can ping everyone that’s “available,” but you’re bound to interrupt someone’s plans.
They’re also really awkward. When someone doesn’t respond, you don’t know if they’re just not there, or just not interested.
With Google+ we wanted to make on-screen gatherings fun, fluid and serendipitous, so we created Hangouts. By combining the casual meetup with live multi-person video, Hangouts lets you stop by when you’re free, and spend time with your Circles. Face-to-face-to-face:
+Mobile: share what’s around, right now, without any hassle
These days a phone is the perfect sharing accessory: it’s always with you, it’s always online, and it’s how we stay close with our closest friends. We didn’t want “just” a mobile experience, however, so with Google+ we focused on things (like GPS, cameras, and messaging) to make your pocket computer even more personal.
+Location, location, location
In life, the places we visit shape conversations in lots of meaningful ways. If we call John from the airport, he’ll likely ask about our trip. Or if Jane texts from a nearby restaurant, we might join her for dessert. With Google+ you can add your location to every post. (Or not. It’s always up to you.)
+Instant Upload
Getting photos off your phone is a huge pain, so most of us don’t even bother. Of course pictures are meant to be shared, not stranded, so we created Instant Upload to help you never leave a photo behind. While you’re snapping pictures, and with your permission, Google+ adds your photos to a private album in the cloud. This way they’re always available across your devices—ready to share as you see fit.
+Huddle
Coordinating with friends and family in real-time is really hard in real life. After all, everyone’s on different schedules, in different places, and plans can change at any moment. Phone calls and text messages can work in a pinch, but they’re not quite right for getting the gang together. So Google+ includes Huddle, a group messaging experience that lets everyone inside the circle know what’s going on, right this second.
Starting today Google+ is available on Android Market and the mobile web, and it’s coming soon to the App Store.
+You: putting you first, all across Google
That’s the Google+ project so far: Circles, Sparks, Hangouts and mobile. We’re beginning in Field Trial, so you may find some rough edges, and the project is by invitation only. But online sharing needs a serious re-think, so it’s time we got started. There’s just one more thing—really the only thing: You.
You and over a billion others trust Google, and we don’t take this lightly. In fact we’ve focused on the user for over a decade: liberating data, working for an open Internet, and respecting people’s freedom to be who they want to be. We realize, however, that Google+ is a different kind of project, requiring a different kind of focus—on you. That’s why we’re giving you more ways to stay private or go public; more meaningful choices around your friends and your data; and more ways to let us know how we’re doing. All across Google.
When your invite arrives we hope you’ll join the project. But it’s entirely up to +You.
Posted by Vic Gundotra, Senior Vice President, Engineering
Office 365 is live. Larger businesses will find savings compared to what they pay Microsoft now for PC software but hefty overhead compared to Google’s hosted productivity suite.
If you have kids and own a tablet, chances are you’ve passed it to the back seat on occasion, asking your five-year-old to help you navigate to the beach, or to beat an otherwise hopeless level in Angry Birds. Now, you can reward them with a tablet of their own. Available in green and pink, the $100 LeapFrog LeapPad Explorer includes a 5-inch, 480 x 272-pixel (16:9) touchscreen, 2GB of built-in storage, and a durable housing — but your 5-9 year old isn’t going to get caught up on specs. They will take notice to the built-in camera (with video capture), microphone, stylus, and accelerometer, however — all of which enable custom kid-friendly apps and educational games, including Disney Animation Studio, an interactive reader, and compatibility with over 100 downloadable apps and LeapFrog cartridges, which range in price from $5 to $25. There’s no wireless connectivity, so you’ll be tethering with Windows or Mac OS to download additional content, and to share your child’s creations with family and friends.
We’re certainly far outside LeapPad’s target demographic, but we did have a chance to go hands-on with the device earlier today, and felt that the tablet was solidly built, with a well-rounded feature set and sufficient expandability options — for a kids toy, of course. Games and apps took advantage of the Pad’s features, such as Roly Poly Picnic, which uses the accelerometer to navigate through a maze, spelling out simple, three-letter words along the way (like all apps and games, Picnic is adjustable based on your little one’s age and skill level). There’s also a video player (currently limited to 4:3 content), photo, and video capture apps. Shipping August 15th, the device doesn’t have a ton of horsepower under the hood — a 400MHz processor means apps won’t launch with the speed and grace of an iPad 2 — but for a $100 toy, the LeapPad will do just fine. PR and hands-on video are after the break.
Compared to your full-sized desktop keyboard, typing on your phone’s tiny software keyboard just plain sucks. Luckily, Android users can choose from a myriad of different keyboards, meaning you can find one that caters to your typing style. Here’s how to find the right one for you. More »
Microsoft Office 365, the company’s competitor to Google Apps, shed its beta label this morning. Microsoft published release notes and unveiled tiered pricing plans that start at $6/month per user for small businesses and ranges between $10 and $27/month per user for large enterprises depending on the features needed. More »
350,000 Android activation per days was the magical number a couple months back, then in May it was 400,000. Today, the father of Android, Google’s Andy Rubin tweeted “There are now over 500,000 Android devices activated every day, and it’s growing at 4.4% w/w”. Big number and Android seems to be having a good time taking over. Would be cool to the country breakdown of where the half a million activations per day is coming from, specifically where Canada stacks up.
Rovio’s Angry Birds game has taken on a life of it’s own and is practically on every mobile platform possible. On May 19th Rovio’s CEO Mikael Hed said Angry Birds was downloaded over 200 million times. New reports from Forbes states that Rovio made $20 million in revenue last quarter and Angry Birds passed over the 250 million download mark, with a goal to reach a billion downloads by the end of next year. In addition to all the plush toys, cookbooks and shirts, Rovio is going to be releasing their first full length animation film and have hired David Maisel, the former chairman of Marvel Studios as executive producer. Sounds like Angry Birds will be around for a few more years.
Say hello to your new online friend, wdyl.com. An eagle-eyed TechCrunch tipster spotted this freshly launched Google portal, whose purpose it seems to be to gather up all of the company’s multifarious web services under one umbrella. A Google search for Google products, in other words. Punching in a topic brings up its popularity in Google Trends, lets you set up Google Alerts, plan related events in Google Calendar, email someone in Gmail, or hit up Picasa, YouTube or Google News with the same query. You get the picture. It hasn’t yet been made official and hitting up the site without the “www.” prefix throws up a bad URL error at the moment, but it’s there and seemingly fully functional. Give it a try and let us know which search terms bring up the most humorous results.
Dying to get your hands on HP’s TouchPadbefore it’s available on July 1st? According to Pre Central, a visit to either Best Buy or Walmart may afford you the opportunity. During the past few days, the stores have apparently begun quietly displaying demo-loaded versions of the slate. The device went up for pre-order about a week ago, but for webOS hopefuls still contemplating whether to take the Palm-rooted plunge, a pre-release impression may not be a bad grab between socks and motor oil. Don’t feel like taking a trip to Wally World, you say? You’ll find a video overview past the break; although the box to the left has us wondering if now’s a good time for getting lucky…
THR staff Two weeks after the Playboy founder was dumped by Miss December 2009, Crystal Harris, days before their wedding, he’s now dating Miss November 2010.
Patience is the operative word as Canada Post begins the process of getting mail service up and running again after the government passed back-to-work legislation on the weekend to end nearly a month of labour woes.
There’s still no official Instagram app for Android so you’ll have to settle for the next best thing: an Instagram browser app. Specifically made for Android Honeycomb, HoneyGram takes advantage of the sweeping screen and gestures to see hipster pictures. More »
Photographer’s Description: Fire in the sky! This is an image sequence containing 70 lightning shots, taken at Ikaria island during a severe thunderstorm.
Taken with: Canon EOS 550D, 16/6/2011 1:17 – 2:40, Shutter Speed 20 sec x 70 shots, Aperture Value 7.1, ISO 400, Lens Canon EF50mm f/1.8 II, Focal Length 50.0 mm
Air Canada’s customer service and airport workers have voted 87.7 per cent in favour of a new collective agreement reached under the threat of back-to-work legislation, the Canadian Auto Workers union said Monday.
This promo is aptly timed with the Bell/Virgin launch and will also compete with the recent SaskTel offering . TELUS has rolled out a new promo in Saskatchewan that includes 200 Local Anytime minutes, Evenings and Weekends starting at 6PM, Unlimited Nationwide Family Calling, Voice Mail, Call Waiting and Conference Calling, unlimited Text/Picture/Video messaging, free Voicemail and 5GB data (Tethering included). The cost is $55 a month and it’s on until June 30th.
THR staff 
